Marketing channels / Hostly Direct

More places to be discovered.One direct booking OS.

Connect your vacation rental story with the places people discover, plan and ask questions. Hostly Reply can support the right mix of channels around your direct-booking website.

Explore the channels

Social publishing

Tell your property story

Paid campaigns

Reach relevant audiences

Your direct-booking website

A home for your property, brand and inquiry paths

Conversations

Support the next question

Local discovery

For eligible businesses

Choose the right mix

Your social channels. One connected place.

Bring your social media accounts together and keep your brand working as one. From sharing content to managing conversations and following up with guests, we help you stay connected without jumping between platforms. Less juggling. More connection. A clear path to book direct.

Facebook

Publishing · Paid campaigns · Messaging

Share your property story through organic posts and Meta campaigns, and keep the conversation going in Messenger.

Instagram

Publishing · Paid campaigns · Messaging

Bring your property story to life with posts, Meta ads and direct messages through your professional Instagram account.

TikTok

Publishing · Eligible lead & DM workflows

Share organic content that introduces your stays to new audiences. For eligible accounts, connect leads and direct messages to your follow-up. This support does not include creating paid TikTok campaigns.

YouTube

Social publishing

Help people picture their stay with videos and Shorts about your properties and destination. Our YouTube support focuses on organic publishing, not paid ads.

Pinterest

Social publishing

Inspire future trips with organic Pins featuring your properties and destination. Our Pinterest support focuses on publishing, not paid campaigns.

LinkedIn

Publishing · Paid campaigns

Reach a business audience through publishing and Lead Generation or Website Traffic campaigns—where corporate travel or industry relationships fit your strategy.

Google Ads

Paid campaigns

Reach people searching for stays with responsive Google Search campaigns. This support is for Search, rather than YouTube ads, Performance Max or every Google placement.

Google Business Profile

Local discovery

Help guests discover an eligible business through Google Business Profile posts and reviews. See the FAQ below to check whether your business qualifies. Profile support is separate from Google Ads and does not include chat.

WhatsApp

Messaging & follow-up

Keep in touch with guests who have opted in, using WhatsApp templates and messaging windows to guide your conversations.

Email + SMS

Messaging & follow-up

Stay connected after an inquiry or a stay with consent-based email and SMS follow-up. We help with the sender setup and registration needed for your channels.

Also in the publishing mix: Threads + Bluesky

Keep your brand part of the conversation with organic posts on Threads and Bluesky. Our support here is publishing only, rather than paid ads or messaging.

Bring your channels together, step by step.

  1. 01

    Choose

    Start with your audience, property and business goals.

  2. 02

    Confirm

    Choose the features that fit, with help getting your accounts ready.

  3. 03

    Connect

    Connect your chosen channels and check the path from discovery to inquiry.

Marketing channels, explained.

Are publishing, advertising and messaging the same service?

They work together in different ways: publishing shares your organic content, paid advertising helps reach an audience, and messaging keeps conversations and follow-up connected. We help you choose the right combination; each channel card shows the capabilities we support.

How do we bring my accounts together?

We start with the accounts you want to use, confirm what each platform supports, and help you authorize the connections. Some features need specific account types or platform approval, such as a professional Instagram account. Channels are connected during setup, not automatically, and the mix of support is tailored to your plan.

Can every vacation rental use Google Business Profile?

Google Business Profile is available to businesses that meet Google’s eligibility rules; a vacation rental listing alone does not qualify. We can help you review whether a profile is a good fit before connecting it.

Will these channels guarantee bookings or search visibility?

No. Content, competition, budget, property suitability and platform decisions affect results. We do not guarantee bookings, rankings or inclusion in AI-generated answers.

Build a channel plan around your business.

Let’s bring your channels together around your property, your guests and your goals.